Linebrand was born in Sydney, Australia as a marketing agency created by Artist and MBA Jonathan Blackwell before he returned to his home town of Lubbock to create the Marketing Department at the Museum of Texas Tech University. With a background in creative services and management consulting, Linebrand represents the global trend of consulting firms acquiring digital agencies. An agency’s work is only as good as the understanding of a client and their culture. By starting with management consulting and adding creative services, the effectiveness of digital marketing is improved. Linebrand puts skin in the game and applies cutting edge understand of all the things a business owner wants but struggles to manage.